Bafter
Bafter

COMING SOON

The Case Study Tool Built For Tradespeople

Create beautiful case studies and transform your digital marketing to generate new leads and improve your business conversion rates.
Pre-register now

for 3 months free membership

App Store Goolge Play Store

and Desktop.

The Case Study Tool Built For Tradespeople
Pre-register now

for 3 months free membership

App Store Goolge Play Store

and Desktop.

Our partners
infloAi
HIROLA
Virgin
London Business School

WHAT IS BAFTER?

Bafter enables you and your team to create stunning, photo-enhanced case studies in just a few clicks, via an easy to use app and an online platform.

Drive more leads and improve your conversion rates by distributing and showcasing your case studies online and directly with clients.

The case study tool
The case study tool
The case study tool
The case study tool

The case study tool

Bafter takes your project photos and any project details you provide and automatically transforms them into a beautifully presented case study, showcasing your work in the best possible light.

A Bafter case study can be anything from a single project made to look great, right up to a full project overview complete with multiple photos, image tagging, key highlights, client review and more.

Case study distribution
Case study distribution
Case study distribution
Case study distribution

Case study distribution

In one click share your case studies directly with your clients or upload them to your company’s website and/or your social media platforms.

In-app customer incentives are available to purchase such as Costa Coffee vouchers, to encourage your happy clients to post their personalised case study to their own social media. You only pay for the incentive if they post.

On average, for every client that shares your work to their own social media, you'll get 1.7 new leads.

YOUR PROFESSIONAL DIGITAL LIBRARY
YOUR PROFESSIONAL DIGITAL LIBRARY
YOUR PROFESSIONAL DIGITAL LIBRARY
YOUR PROFESSIONAL DIGITAL LIBRARY

YOUR PROFESSIONAL DIGITAL LIBRARY

All your photos and case studies are stored in your Bafter Dashboard. Add your team members so that they can contribute to your dashboard and can access all of your case studies wherever they are.

Filter your case studies by location, most recent, style and more, making it easy to find your most relevant work, fast. You can also create your own bespoke groups of work – whatever suits your business.

Pre-register now
YOUR OWN DEDICATED BAFTER PAGE
YOUR OWN DEDICATED BAFTER PAGE
YOUR OWN DEDICATED BAFTER PAGE
YOUR OWN DEDICATED BAFTER PAGE

YOUR OWN DEDICATED
BAFTER PAGE

Generate direct leads from your Bafter page that acts as an online portfolio to showcase your works on an integrated map. Send clients to an individual project or to view your full portfolio on a map.

Improve your own website by embedding your Bafter case study map.

Find out more

WHY Use the bafter platform?

MORE LEADS

Better imagery
Better imagery
On your website, social media and lead gen sites (e.g Checkatrade).
Higher Google ranking
Higher Google ranking
Through greater volume and quality of content.
More client referrals
More client referrals
Via happy clients posting case studies to their social media.

BETTER
CONVERSION

Client reassurance
Client reassurance
Having seen your projects that are local to them.
Avoid time wasters
Avoid time wasters
The nature and scale of your work and skills are clearly ilustrated.
Showcase similar projects
Showcase similar projects
To help get clients across the line.

TIME SAVED

Integrate to your website
Integrate to your website
Auto-updated gallery and map.
Easy filter and send
Easy filter and send
Send via email, Whatsapp, text in one click
One stop library
One stop library
All your photos and case studies in one secure place.

HOW DOES IT WORK?

CREATE A PROJECT
CREATE A PROJECT
Pre-register-now

for 3 months free membership

CREATE A PROJECT

  • Name your project and add a postcode.
  • Take or upload your project photos. Our geo-tagging technology will location-stamp your project and add it to your work history map.
  • Artificial Intelligence technology will improve the lighting and quality of your main image.
SEND AND STORE
SEND AND STORE
SEND AND STORE

SEND AND STORE

  • One click distribution to all of your company social media channels.
  • Send to clients via Whatsapp, e-mail or text.
  • Add an incentive to encourage happy clients to post to their own social media.
  • All of your team’s projects are stored in your dashboard for easy access.
TURN INTO A FULL CASE STUDY
TURN INTO A FULL CASE STUDY
TURN INTO A FULL CASE STUDY

TURN INTO A FULL CASE STUDY

  • Select your favourite projects to turn into case studies.
  • Add image tags to showcase project highlights and key services completed.
  • Add appropriate commentary and select one of our case study themes, best suited for your content.
TEAM DASHBOARD AND CLIENT LANDING PAGE

TEAM DASHBOARD AND CLIENT LANDING PAGE

  • All projects and case studies stored in your dashboard for all of your team to view and contribute to.
  • Add your own folders to store your works in the most appropriate way.
  • Quickly find relevant case studies to show and send to clients at quote stage right through to completion.
  • Case studies are automatically loaded and geo-tagged on your dedicated Bafter landing page.
Matt
Co-Founder

Having been on the other side our products and processes all revolve around winning you more jobs with less work.

Ed
Co-Founder

For me marketing is often overcomplicated. Good marketing is showcasing your offering in the best possible light.

The story behind bafter

The story behind bafter

We are brothers and we are passionate about real businesses with real people.

2 years into running a bathroom renovation company we started to become frustrated. In trying to grow the business, we increased our marketing spend. But as it grew the cost of each new lead was ballooning. Ambitious, we wanted to grow quickly but how could we when the cost of winning the business was becoming greater than the profit?

A little research (and a few expensive marketing agencies later) we noted the following;

The market for tradespeople is really fragmented. There are so many different lead generation platforms out there.

Competing with the big players online is really difficult when you don’t have big budgets.

Consumers want to see real world case studies of real jobs that are similar in nature to their project.

Lead generation and marketing is really time consuming. For us, it was becoming a full time job when all we wanted to do was be out there quoting and selling

Bafter was born in 2018.

PLUG THE BAFTER MAP INTO YOUR WEBSITE

Transform your business website by integrating the Bafter map

Bafter Map
PRICING MODELS
01
STARTER
Free
Case Study
One case study
User
One user
Pre-register now
02
BUSINESS
£14.00 /Month
Case Study
Unlimited case studies
User
Unlimited users
Pre-register now
BLOG
Common case study pitfalls to avoid
Common case study pitfalls to avoid

As a tradesman, when you’ve worked closely on a job you can get blinkered by details that shouldn’t make it into a case study. You could focus on...

What to include in a case study
What to include in a case study

Case studies are a vital marketing tool. Potential customers have always wanted to see evidence of good work before they appoint someone to do a...

Using case studies to convert leads
Using case studies to convert leads

Apparently, 60% of homeowners are considering carrying out a home improvement project but haven’t got around to it yet. So if you have time on...

Using your case studies to get customers to refer you
Using your case studies to get customers to refer you

A customer referral is worth its weight in gold. Perhaps that’s not entirely true, but it is certainly worth a huge amount in terms of leads for...

How to take good photos of your work
How to take good photos of your work

Go back a decade and you didn’t need photos of your work to share with clients. There was rarely any point – there was nowhere to share them.

Where to distribute your case studies
Where to distribute your case studies

As a small business, you might feel that your options for sharing case studies are limited. You don’t have a large marketing budget or a fancy...

Perfecting the before photo
Perfecting the before photo

Fact: pictures grab our attention much faster than words do. When you’re creating case studies, it’s crucial to keep in mind. You need a wide...

The power of photos in a case study
The power of photos in a case study

Homeowners are desperate to see photos of real work that has been done on a house. It’s all very well finding a bathroom tile in a magazine, but...

How to drive customers from social media to your website
How to drive customers from social media to your website

Getting people to click on a link in a case study and visit your website isn’t rocket science. However, it’s easy to get wrong if you don’t put a...

How to make your case studies work harder
How to make your case studies work harder

Creating a case studyusing the Bafter app is simple. With just a few clicks, you can create a well-designed, optimised case study to share across...

How to make your case study SEO friendly:
How to make your case study SEO friendly:

The world of search engine optimisation (SEO) is constantly shifting. Google in particular likes to evolve its search criteria continuously, to...

Writing a case study in the right way
Writing a case study in the right way

Yes, in a lot of cases it is true that a picture says 1,000 words. But there are real benefits to including even a few sentences with your photo...

The language of case studies
The language of case studies

If you are a tradesman or home improvement company, good quality photographs of your work are your most vital marketing tool. However, a case...

The benefits of producing case studies for tradespeople
The benefits of producing case studies for tradespeople

Although the benefits of producing case studies are fairly obvious, sometimes they are easy to forget when you are pressed for time. Why give up...

Pre register now

Bafter is due to launch in less than a month. To be one of our first users and benefit from 3 months free membership, pre-register now.