The Bafter Blog

Common case study pitfalls to avoid

As a tradesman, when you’ve worked closely on a job you can get blinkered by details that shouldn’t make it into a case study. You could focus on the small elements of the job and forget to...

What to include in a case study

Case studies are a vital marketing tool. Potential customers have always wanted to see evidence of good work before they appoint someone to do a job, but the internet has made this even more...

Using case studies to convert leads

Apparently, 60% of homeowners are considering carrying out a home improvement project but haven’t got around to it yet. So if you have time on your hands that you’re looking to fill, now is...

Using your case studies to get customers to refer you

A customer referral is worth its weight in gold. Perhaps that’s not entirely true, but it is certainly worth a huge amount in terms of leads for new jobs, particularly if customers share case...

How to take good photos of your work

Go back a decade and you didn’t need photos of your work to share with clients. There was rarely any point – there was nowhere to share them.

Where to distribute your case studies

As a small business, you might feel that your options for sharing case studies are limited. You don’t have a large marketing budget or a fancy website, or even a long list of customers’ email...

Perfecting the before photo

Fact: pictures grab our attention much faster than words do. When you’re creating case studies, it’s crucial to keep in mind. You need a wide digital portfolio that shows everything that you can.

The power of photos in a case study

Homeowners are desperate to see photos of real work that has been done on a house. It’s all very well finding a bathroom tile in a magazine, but how will it look on a wall? What will it look like...

How to drive customers from social media to your website

Getting people to click on a link in a case study and visit your website isn’t rocket science. However, it’s easy to get wrong if you don’t put a little bit of thought into your posts.

How to make your case studies work harder

Creating a case studyusing the Bafter app is simple. With just a few clicks, you can create a well-designed, optimised case study to share across social media platforms that shows off your work...