How to drive customers from social media to your website

Getting people to click on a link in a case study and visit your website isn’t rocket science. However, it’s easy to get wrong if you don’t put a little bit of thought into your posts.

You might think you don’t need people to visit your website; you have your contact details on your social media profiles, what more is needed?

The main reason you might want potential customers to visit your website is if it’s where you host your digital portfolio. A customer is even more likely to pick up the phone if they see several examples of the work they’re after.

Here are a few thoughts on how to use the text within your posts to drive traffic to your website.

  • Include contact details in your profile information. If a user sees a post they find interesting, the next thing they will do is head to your profile page. Make it interesting with a short company description and include as much contact information as possible.
  • Post regular content. If your followers know that you might post something interesting, they’re more likely to pay attention to your profile. This doesn’t have to be daily, but at least every week or so. This way, when you do post a case study people won’t ignore it as a one-off.
  • Make content easy to share. The best way to generate a new customer lead is through word of mouth – on social media this translates into a ‘share’ by a happy customer. Post case studies in the simplest way for your chosen platform and perhaps even ask customers to share.
  • Consider the time of day. Post case studies and blogs at a time when people are most likely to check that social media platform and have time to click a link.
  • Add calls to action. Phrases such as ‘read more here’ or ‘see more case studies’ are likely to inspire action, if accompanied by a quality case study. Link words to your website.

Find our more about case studies and why they are important here.

Or find out more about the Bafter platform and start producing your own case studies.