How to make your case studies work harder

Creating a case study using the Bafter app is simple. With just a few clicks, you can create a well-designed, optimised case study to share across social media platforms that shows off your work in its best light.

As always, you can take this a step further. If you’re really keen to create a thorough, SEO-optimised enticing case study, here are some optional ideas.

Link to products and suppliers

If you want potential customers to be able to delve into the detail of the case study, consider adding links to suppliers or products you use. This could be useful if a customer is after a particular look.

For example, if you’re a bathroom fitter you could link to the shop where the tiles came from. A customer who wants to achieve a similar look will be able to follow this up and see if the tiles meet their own specifications.

Interview the customer

Including quotes will add colour to a case study. You can ask the customer to tell in their own words what exactly they were after, how the process went and how happy they are with the result.

This should come second to a customer review, however. If a customer doesn’t want to write a review for whatever reason, your next question could be whether you could include a quote from them in the case study.

Tell the whole story

You could structure the case study as a full story, starting with the problem that you were tasked with solving then going into how you approached it and the finished result. These case studies take more effort than simply showing of your great photos, but might be what some customers are after.

Get creative

If you really want to up that word count for SEO reasons or to entice some fussy customers, why not delve into the home improvement trends that the case study addresses? Or how it is a particularly excellent solution for that style of house? It’s your blog after all.

Find our more about case studies and why they are important here.

Or find out more about the Bafter platform and start producing your own case studies.