Go back a decade and you didn’t need photos of your work to share with clients. There was rarely any point – there was nowhere to share them.
Today, consumers rely on photos and case studies to help them make decisions about what they want and who they want to do it. You need photos on your website, on your social media and to send out to potential clients.
However, a bad photo can be worse than no photo. Here are a few tips on how to get it right.
Remember the ‘before’ shot
First things first, take a snap before you even begin. This will help you to create some excellent before/after case studies.
Focus on straight lines
Don’t make your viewers sea sick with a dodgy horizon. Hold the camera straight, with the bottom of the frame in line with the floor or the side to a wall. In a worst-case scenario, a wonky photo can make your work look wobbly.
Get your equipment such as dust sheets, paint brushes or tools out of the way. No one needs to know how it was done, they just want to see the result. Having equipment in view might remind people of the mess that will be made during the process.
Get the light right
Not too bright, not too dark – it’s a fine balance but most smartphones alter light quite well to show off the room. Simply tap away at the screen until the balance looks right. If you’re showcasing a particular colour on a wall, experiment with the focus of the camera to make the colour look as true as possible.
Most smartphones also let you edit the shot afterwards to get the light right or add a filter.
Take detailed and wide shots
Clients want to see your attention to detail, so take a few focus shots of surface edges or fittings. Include a wide shot so they can see it in situ. Although you don’t want to overload the viewer with too many photos, you need a decent selection.
You can find out everything you need to know about case studies here.
Or start producing your own case studies today. Click here to find out more about the Bafter platform.