Perfecting the before photo

Fact: pictures grab our attention much faster than words do. When you’re creating case studies, it’s crucial to keep in mind. You need a wide digital portfolio that shows everything that you can.

One thing to keep in mind is that the ‘before’ shot is just as important as the ‘after’ shot. While potential customers want to see the sort of finished work you produce, there are many reasons why including a ‘before’ shot in your case studies could be what pushes a potential customer to become a real customer. Here are a few:

Customers want to see the transformation

You could feature countless pictures of your fine work, giving detailed close-ups as well as wide shots, but without a ‘before’ shot it’s hard for potential customers to see what you have achieved. Including this before shot will increase faith in your work, as it will be proof that you can complete a project to the required standard.

It gives you control

By including both before and after shots, you can have complete control over what a potential customer can see. You can focus on the most significant transformations, for example.

People love a story

If you want to add even more detail to your case studies, you could include shots of the project underway. If you decide to do this, make sure that you tidy up around the focus of the picture – no one wants to see a house in chaos mid-project!

You could earn a review

Posting both before and after shots will remind the customer you did the work for about what you have achieved. This could give them the nudge they need to write a Google review, for example. So share your case studies as widely as you can.

You can find out everything you need to know about case studies here.

Or start producing your own case studies today. Click here to find out more about the Bafter platform.