The power of photos in a case study

Homeowners are desperate to see photos of real work that has been done on a house. It’s all very well finding a bathroom tile in a magazine, but how will it look on a wall? What will it look like in a real, functional bathroom? They’re trying to pick the type of windows they want on their extension, but how does a window look in situ?

Case studies that include real photos of work you’ve done are the best marketing collateral you have. Research by VWO found that replacing a staged photo with a real-life photo on a website increased conversions by 40%. Social media platforms such as Facebook and LinkedIn all produce statistics that show a post that includes a picture gains much more interaction.

Here are some other reasons why a digital portfolio will generate more leads for your business:

  • Photos can demonstrate your attention to detail much more effectively than words ever could. You can zoom in on an excellent paint job on a complicated area.
  • Conversely, they also show your work in context. If you fitted a new door to a room, you can show the before and after effect with two contrasting photos.
  • Photos show that you really can do what you say. Describing what you do is important, but without images you could be the best decorator in London but no one will believe you.
  • Including photos with alt text behind them will boost your website’s SEO score significantly. If you want to appear on search results, such as on Google, they are essential.

While most smartphones will take decent photos these days, it is essential to present these photos clearly. Bafter is the quickest way to create high quality case studies that are easy to post on your website or share across social media.

You can find out everything you need to know about case studies here.

Or start producing your own case studies today. Click here to find out more about the Bafter platform.