Using case studies to convert leads

Apparently, 60% of homeowners are considering carrying out a home improvement project but haven’t got around to it yet. So if you have time on your hands that you’re looking to fill, now is definitely a good time to get your marketing act together.

A survey from John Lewis Finance found that the most popular home improvement projects [LINK TO OTHER BLOG] at the moment are getting a new kitchen, a garden makeover, a new bathroom, building an extension or converting a loft. Next up was building a conservatory, then a home office.

If these types of projects are on your services list, have a think about the following marketing ideas to judge whether there’s more you could do to nudge potential customers towards kickstarting that work.

Refresh your case studies

Do you have a selection of case studies that you’re proud of, complete with good photos and an accurate description of the job? People want to see examples of what they’re trying to achieve themselves, so this is a must.

Boost your social presence

Facebook, LinkedIn, Instagram, Twitter and the rest – there’s no need to have an account on every single social media platform, but they certainly help to generate interest. Post regular case studies to show that you’re busy, or updates if you don’t have a new case study. The important thing is to keep it updated regularly.

Can you be found?

As well as social media, give customers all the help you can to find you. This includes having a website – no matter how basic – that is well constructed so it appears on search engines. It could include putting your contact details in local newspapers, for example. The simpler you make it for customers to email or call you, the more likely they are to do just that.

Revisit the past

Get in touch with previous happy customers. Are they planning another project? Do they have any friends who are? No need to push this too strongly, but a polite text, call or email will remind them that you are on hand to help and proactive enough to get going.

You can find out everything you need to know about case studies here.

Or start producing your own case studies today. Click here to find out more about the Bafter platform.